Let us review these two aspects and see how we can improve our presentations:
The first one, Pictures, is really and easily remedied. Good camera, nice setting, good pictures. If you need an example go to a out Classic Car site and find what catches your eye and do your best to mimic it. At All About Detail we have had some pictures of truly gorgeous cars where the owners have submitted some of the most unattractive pictures imaginable.
Two come to mind:
•First, a sleek looking Corvette, the picture had a water hose wandering
throughout and a garbage can overflowing with trash. We had to ask for a better picture.
•The other one was an eye catching 67 Malibu 396 SS. The picture was taken in a junk
yard with hundreds of junk cars and a shamble of a garage in the background. That
picture did not invoke confidence and that listing was turned downed. The lesson here is
keep in mind what you want to stand out, The Car.
Make sure the picture’s setting, the background, has no distractions of any sort. We recommend that a setting extols confidence with nice buildings and/or nice scenery in the background.
The second error, Descriptions, is how the sellers describe their cut above, sleek, ultimate driving machine, impressive, eye catching, best of steed, top of fray, real looker, and great example of a Classic Car. This is not to suggest that you be disingenuous or less that truthful. For example do not describe your Volkswagen Bug as the ultimate driving machine. You could say it is a fun driving experience though.
Do buzz words work? All you have to do is pay attention to car ads. Those companies pay a lot of money to marketing companies for just the right words.
Below you will find a list of buzz words that I pulled from a MSN article "2010 MSN Autos Editor's Choice Awards". Try to incorporate these and ones like these into your description.
If you give attention to these your car will sell faster and for more money then when someone ask you "Do you have a Classic Car for Sale, you will say no.
All About Detail is a website offering free listing to private owners of Classic Cars.
We also offer "Kick Tire" services, comprehensive car inspection and appraisal for would be buyers.
We also offer Broker/Marketing services cor Classic cars.
Larry
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