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Thursday, May 5, 2011

Good bye Ebay, All About Detail Grows Up!

Recently Larry FitzGibbon, Partner of All About Detail, was asked how they have been able to grow during this economic downturn. The Classic Car business is a victim of the downturn along with the rest of our economy.

A:  He replied “To get All About Detail established as a Classic Car Web Site we asked eBay participants if they would like to put their ads on our website at the same time. Many did. As a result, their pictures and details were listed on our website. Our services are offered free of charge. However, it is a “by invitation only site”. This allows us to make sure that the cars listed on our website are top end, and cream of the crop so to speak.”

Q: How does eBay feel about that? Do they feel you are taking clients or business from them?

A: “I hoped not, as that is not our intention.” Many eBay member’s did state that they were going to report us, but I was sure that was because they did not understand. At the same time, it seemed eBay understood that we were not doing anything wrong. After all, we were asking the seller’s permission to use their pictures and details and we were directing would-be-buyers back to eBay.” eBay never complained to us.

Q: How did that work again?

A: “The ad on our website always directed the would-be-buyers back to the eBay. This was   a service to the eBay Members. The would-be-buyers did not need to fish through all of the drab, mundane, parts cars to find a real Collector’s item. Sellers were able to separate their cars from the fray. It seems to me to be a win win situation. I could match the would-be-buyers to the cars they were seeking and eBay sellers had a way to separate their cars and get more exposure.”

Q: Well it seems that you are talking about this in a past tense. Did something happen?

A: “Yes it did. As time went by our client base has shifted from almost 100% eBay cars to about 40 %. Just recently, eBay suspended my eBay membership on the premise that All About Detail is draining their client base. I took that as a compliment but at the same time this concerns me. We really thought we were helping private owners of Classic Cars, in a time of economic down turn. The more exposure they get helps them sell their cars faster at a fair market price. Now, they are left to the likes of eBay, mixed in with the drab, mundane, parts cars. That is of course, if they have not heard about us.”

Q: So what are you going to do?

A: “Well, it is time for All About Detail to Grow Up. We are finding ways to advertise to these car owners. We have so many Classic Car Sellers so happy with our services that we are more than positive about the future than ever before.  We have been able to put together an extensive contact list and have networked very effectively through Social Networks and our presence at Car Shows and Swap meets. Best of all, eBay is now the competition!”

Look out eBay! Here comes All About Detail.

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